Art, Literature And Society From 1955-1970 Essay examples

Fear and Loathing in a Clockwork AgeAh! The noble search for identity. That intangible achievement that all artists lust after and lay in torment over. And during the post war era that struggle reached incredible magnitudes. The world cried out for legions of anti-heroes, who were only virtuous in their unapologetic and brutally honest lack of virtue. And the art world provided as many counter culture messiahs as was needed to quot;Damn the Manquot;. The Beats, hippies, and punks are evidence that behind the white picket fence of suburbia lay an America that wanted more out of life than the sugar coated portrayals of domesticity and patriotism it received from pop culture. The unfortunate side of authenticity often lead to the†¦show more content†¦To the Beats the only solution to a life of domestic stagnation was to pack up and let life lead you down one winding road after another. There was a certain comfort in the unknown. Ambiguity turned survival into a triviality, while one could find the deepest meaning in chance and whimsy. When mere existence doesn’t seem to be guaranteed it’s the little moments of perfection that become one’s focus. No other Beat poet understood that concept as well as Jack Kerouac. quot;Jack Kerouac single handedly created the beat generation. Although Allen Ginsberg, Gregory Corso and William Burroughs Brought their separate and cumulative madness to the beat generation, it was Kerouac who was the Unifying Principle.quot;(Krim,p.4)While Kerouac certainly lived for the moment it would be missing the whole point of his work to claim that was just trying to get his kicks in before it was over. If anything, he eagerly awaited his termination. And found his solace in moments of pure tranquillity, since they were the closest he could come to the state he named the Golden Eternity, which he believed awaited him after death. This was in opposition to his friend and fellow beat Allen Ginsberg. Ginsberg believed quot;in grasping after life as much as you can because of it’s sweetShow MoreRelatedThe Close Of The First World War1510 Words   |  7 Pagescentrally influential figure in left-wing thought. The body of works associated with the Institut is considered part of a larger paradigm known as critical theory. Critical theorists propose that society suppresses thoughts and ideas, and that we must critically examine the mechanisms and institutions of society in order to obtain emancipation (Dillon 2014). The Frankfurt School created a synthesis philosophy combining the ideas of Marx, Heidegger, Kant, Freud, and others (Dillon 2014). Critical theoryRead MoreFear and Loathing vs. on the Road1595 Words   |  7 Pagesforms of literature, film and art. On the Road by Jack Kerouac was written and published at the outset of the counter-culture movement of the 1950s and 1960s. This novel provides a first-hand account of the beginnings of the Beat movement and acts as a harbinger for the major societal changes that would occur in the United States throughout the next two decades. On the contrary, Fear and Loathing in Las Vegas, a Hunter S. Thompson novel written in 1971 provides a c ommentary on American society at theRead MoreEvolution of Accounting Thought6174 Words   |  25 PagesAccounting Theory, 5th edition, Irwin, 1992 Accountancy, from Wikipedia, http://en.wikipedia.org/wiki/Accounting. Retrieved January 20, 2011. Contents of lecture notes: 1. Introduction 2. Why bother with the history of accounting? 3. The beginnings 4. So what is ‘accounting’ (or ‘accountancy’)? 5. Double-entry accounting 6. Why double-entry accounting? 7. The period 1500 to 1800 8. The period 1800 to 1955 9. The period 1955 to 1970 10. The period 1970 to the present 11. The Conceptual Framework ProjectRead MoreFeatures of Metafiction and Well Known Writers of the Genre Essay3025 Words   |  13 Pagesthe field of literary art and practice. Among these theories the seminal and the most influential is the mimetic theory. The theory of mimesis (imitation) posits that there is a world out there, a world in which we all live and act, which we call â€Å"the real world†. What fiction does (for that matter any art) is to try and (re) present this world using narrative techniques (or artistic techniques)† (Thaninayagam 12). Historiographic metafiction is an offshoot of postmodern art form. The term historiographicRead MoreBrief Survey of American Literature3339 Words   |  14 PagesBrief Survey of American Literature 1. Beginnings to 1700 Great mixing of peoples from the whole Atlantic basin Bloody conflicts between Native Americans (or American Indians) and European explorers and settlers who had both religious and territorial aspirations - Native American oral literature / oral tradition - European explorers’ letters, diaries, reports, etc., such as Christopher Columbus’s letters about his voyage to the â€Å"New world†. - Anglo (New England) settlers’ books, sermonsRead MoreLiberal Arts2505 Words   |  11 Pagesreport that by the yardsticks of law review and grades, their top students come from math, classics, and literature, with political science, economics, pre-law â€Å"and† legal studies ranking lower. In today’s fast evolving world, leaders across the spectrum of vocations and professions need a broad imaginative and critical capacity, not a prematurely narrow point of view. In terms of the actual world, a solid liberal arts and sciences education will generally prove the most practical preparation forRead MoreThe Underlying Meaning and Theme in â€Å"Jonathan Livingston Seagull†4964 Words   |  20 PagesContent Introduction Chapter 1. Richard Bach and his significance in American literature 1.1. Richard Bach personality 1.2. Literary heritage of Richard Bach Conclusions Chapter 2. â€Å"Jonathan Livingston Seagull† in the context of American literature of the 20th century 2.1. Historical background and creation of â€Å"Jonathan Livingston Seagull† 2.2. The fable in novella and its peculiarity 2.3. The motives of the â€Å"Jonathan Livingston Seagull† 2.4. The main message in novella ConclusionsRead MoreAnita S Dance Feminist Criticism2670 Words   |  11 Pagesfor her father’s work. Engel began her education at Sarnia Collegiate Institute Technical School in Sarnia, Ontario, and later continued on to complete a Bachelor of Arts at McMaster University in Hamilton, Ontario. She graduated from McMaster in 1955 and without hesitation, enrolled in a Master’s program for Canadian Literature at McGill University in Montreal, Quebec. Marian was a powerful activist for women’s rights over the years, writing books, short stories, and sharing her experiences withRead MoreAdrienne C. Rich : A Cultural Poet1905 Words   |  8 Pages in Grossberg’s terms thinks â€Å"conjunctively.† She expects poems to be a dialogue with people’s movement across the globe. Keywords: Ideological struggle, emancipation, liberation, conjunctively, socio-political and topical poetry, â€Å"a great work of art,† preoccupation with the have-nots in Rich’s writings, reprimands the imperialist masters. Introduction: Adrienne Cecile Rich (b. May 16, 1929—d. March 27, 2012) has been a major American poet, essayist, cultural critic, and avid activist. She wroteRead MoreHistory of Malayalam Cinema5498 Words   |  22 PagesCONTENTS * Kerala: the legacy of visual culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦2 * The early era (1907-1950s)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..3 * 1950s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦6 * 1960s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦8 * The Malayalam New Wave: 1970s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.10 * 1980s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 * Golden age of Malayalam Cinema†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦...17 * 1990s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦19 * Early-mid 2000s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.20 * Late 2000s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.21 * 2010s to the present†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..21 * Actors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Rhetoric of Adolf Hitler - 806 Words

Following World War I, Germany was left crippled (Aftermath). Adolf Hitler became angered by the people who thrived during this depression and wanted to take action against them immediately. Specifically, the Jewish Population were the ones who thrived when the rest of Germany suffered and they were considered to be the root of Germany’s problems (Holocaust | The reasons for the Holocaust). Hitler was also culturally influenced by the D.A.P., which is the group that drove him into realizing his true hatred for the Jewish community. Hitler and the Nazis wanted to make sure that everyone was aware of what the Jews were doing wrong and as a result, he wrote many speeches in order to get this message across (Hitlers Speeches). In these speeches, Hitler used rhetoric in order to manipulate the minds of large masses of people to agree to exterminate the Jewish people. Ethos, pathos, and logos were present in most, if not all, of his speeches and it was extremely effective. After h e realized that his reign was a failure, Hitler committed suicide. This is where the question â€Å"Does the end ever justify the means?† comes about and the end indeed does justify the means in Hitler’s case. Most of Hitler’s opinions of the Jewish population originated in the minds of the D.A.P. (Deutsche Arbeiterpartei) also known as the German Workers’ Party. He discovered this group when he was instructed to investigate it. Hitler listened to a speech given by a man from the group and became enragedShow MoreRelatedEssay Adolf Hitler: The Power of Rhetoric1416 Words   |  6 Pages Adolf Hitler. When a person hears his name, not many good things will come to their head. However Hitler did possess one amazing quality that led to him be one of the most powerful men on earth: the ability to influence others through his rhetoric. Hitler used his speaking ability to take over a country in their time of need and lead them to infamy. The ways Hitler did thi s was by connecting with his audience, flamboyant motions, variation in pitch, using his charisma, and working his audience upRead MoreHitler s Rise Of Power1221 Words   |  5 PagesDibella English 10 MYP5 Hugh Jazz 14 March 2016 Hitler s Rise to Power Hitler s rise to power was greatly facilitated by his social mind with a theoretically high IQ of around 150 in the top 0.1% of everyone in the world. This large amount of intelligence can help him out think and keep himself one step ahead of everyone near him keeping his plans in clear site without the anyone the wiser. Hitler used two major skills to get power: persuasive rhetoric and cleverly worded statements to cover liesRead MoreAdolf Hitler s Speech Skills1409 Words   |  6 PagesThroughout all of history, Adolf Hitler is one of the many figures whose climb to power was greatly dependent on their oration skills. He governed Germany for a twelve year third Reich; giving five thousand public speeches over the course of those twelve years. He used the dismal conditions of the German economy and government; along with his persuasive speech skills to build an empire that will be etched into history forever. It is very likely that, if Adolf Hitler hadn’t possessed the speec h skillsRead MoreAdolf Hitler: One of the Most Talented Orators in History Essay1691 Words   |  7 Pagesthe world and the views of people for the better with his â€Å"I Have A Dream† speech, or German dictator, Adolf Hitler, pushing his anti-semitic views through his Nazi speeches, people listened. People will always listen to these speeches and take away something different each time. Through the skills used in speaking, different effects can be made. It is sometimes difficult to believe that Adolf Hitler, was once one of the most talented and influential speakers in the world, based on the negative connotationRead MoreNazi Germany During World War I924 Words   |  4 PagesAfter World War I, Adolf Hitler formed the Reich Ministry of Public Enlightenment and Propaganda after his rise to power in Germany. Hitler selected Dr. Joseph Goebbels as the head of the Reich Ministry to promote propaganda. â€Å"The Fà ¼hrer or Mr. Hitler explained in his book Mein Kampf why pr opaganda should be used to control the populace and how it had been a useful weapon for the allies during World War I. Hitler continued by criticizing the German leadership for failing to use propaganda in anyRead MorePower Of Speech By Mark Antony And Adolf Hitler823 Words   |  4 Pagesgreat that one man is able to utilize it to stir men to fight and die, and another is able to gain support from millions. Two influential leaders of their time that used rhetoric devices are Mark Antony and Adolf Hitler. Antony purposes ethos, logos and pathos in his speech to turn the Romans against the conspirators, as did Hitler in his highly convincing speech given on May 4, 1941 to sway the Germans towards his twisted beliefs. Mark Antony has the ability to effortlessly rouse a crowd with hisRead MoreHow Discourse Is Used For Power And Knowledge, And For Resistance And Critique1203 Words   |  5 Pagesjust a part† (Fairclough, 1989, p.24). As pervasive ways of experiencing the world, discourses refer to expressing oneself using words. Discourses can be used for asserting power and knowledge, and for resistance and critique. The speakers: Audolf Hitler and Winston Churchill ideological content in speeches as does the linguistic form of the speeches. That is, selection or choice of a linguistic form may not be a live process for the individual speaker, but the discourse will be a reproduction ofRead MoreDoes Islamic Jew Hatred Exist?1134 Words   |  5 PagesJew-Hatred ad seems awfully unique. In this ill-conceived advertisement by the â€Å"American Freedom Defense Initiative,† this group proposes the false narrative of that â€Å"Islamic Jew-Hatred† is presented as a factual idea. P artnered in a photo with Adolf Hitler, Amin al-Husseini, cited as the â€Å"leader of the Muslim world,† appears to give credence to the suggestion that Islamic faith is conjoined to Nazi anti-Semitism. This advertisement utilizes the appeals of credibility, passion, rationality, and appropriatenessRead MoreHitlers Rise to Power: Personal or Political1494 Words   |  6 PagesTo what extent was Hitler’s rise to power due to personal appeal and ability? Adolf Hitler came to power in 1933, at a time when the Weimar Republic was crumbling in on its self. The Republic was collapsing as a result of the economic conditions that were forced upon Germany by the Great Depression , beginning in 1929, and the conditions of the Treaty of Versailles, as a result of Germany’s involvement in the First World War. Combined these two factors had the result of delivering a crippling blowRead MoreThe Unbounded Reach of Rhetoric Essay840 Words   |  4 PagesThe Unbounded Reach of Rhetoric In the year of 1938, during the Nuremburg Conference, a man stands up to deliver the closing speech. This speech is not particularly as well known or as significant as many of his other speeches, but the words of this thin and paunchy man are strong and resolute. He states, â€Å"When the question is still put to us why National Socialism fights with such fanaticism against the Jewish element in Germany, why it pressed and still presses for its removal then the answer

Phu Quoc Free Essays

To Yen Ngan ELP 6 Lecturer: Mr. James Topic: Tourism in Phu Quoc Island Phu Quoc Island is located in Thailand Bay, lies in front of the Cambodia cost, 45km from Ha Tien to the West and 15 km from South Cambodia. Phu Quoc is located in the tropics and is affected by oceanic climate. We will write a custom essay sample on Phu Quoc or any similar topic only for you Order Now These are the reasons why Phu Quoc’s climate is always being temperate with average temperature from 24oC – 27oC. The ideal time for tourist to visit Phu Quoc Island is from November to January (Lunar calendar) because in this time the sea is so calm and the amount of tourist will decrease that’s why the price of hotel and food will be more reasonable for everybody. Phu Quoc Island is an attractive island with not only fresh and wide virgin forests but also the most beautiful and clearest beaches. The island like an armed fortress of the Vietnamese navy, and 80% of the island is protected as the Phu Quoc National Forest. Phu Quoc is a beautiful island, bathed in the warm tropical sun; the sea is clear and green. Following are some famous attraction about Phu Quoc Island. Firstly is Coi Nguon museum. This is an interesting place to discover and know more about the culture and the history of Phu Quoc. This museum displays lots of ceramics, bronze and stone tools, and animal and sea mammal skeletons. Besides, there is some art work made by people from Phu Quoc using materials that are specific to Phu Quoc like sea shells and drift wood. Secondly is Phu Quoc Pearl Farm. Visiting this place, everybody have chance to find out about the way how pearl is cultivated. There is also displayed area with lots of pearl collections for your contemplation and shopping. At night, tourists can enjoy the night market in Duong Dong. Night Markets: is located in the middle of Duong Dong and it bustles with trade in fish, fruit, and vegetables. There are many activities in Phu Quoc Island. After enjoying swimming in the ost beautiful and clearest beaches, you can hire a boat to go fishing or do sightseeing in fresh and wide virgin forests or join a boat tour discovering the ocean, experience the fishermen daily life for snorkeling around some coral reefs, having lunch onboard, enjoy sea urchin – a specialty of Phu Quoc. Phu Quoc is also famous for impressive and colorful coral islands. Moreover, tourists can free at leisure for diving to discover the habitats of corals and fishes, or participating sports on the beach such as wa ter Moto, parachuting glide, kayaking, sailing boats †¦ njoy fresh local seafood. In conclusion, a visit to Phu Quoc Island is a good, an ideal and affordable opportunity to relax after hard working or studying and learn many new things in life. Tourists will be received many benefits from the trip to Phu Quoc Island such as make new friends, increase knowledge, explore the historical and cultural traditional of Vietnam many historical and cultural monuments that are connected closely with different stage of the Mekong Delta and country’s development. increase significantly self-confident and love natural, etc. List of References: * http://www. phuquocexplorer. com (Phu Quoc Explorer 2010, All rights reserved – Design by IT-DULICHPHUQUOC. INFO) * http://www. dulichphuquoc. com/2010/03/02/di-cau-ca-va-kham-pha-dao-hoang/ (2005 – 2010 Du Lich Phu Quoc) * http://www. mekongstay. com/vietnaminformations/phuquocisland/18. html (MekongStay co. Ltd 2007) How to cite Phu Quoc, Papers

Economic Concepts Related to Demand and Supply - Elasticity

Question: Discuss about the Economic Concepts Related to Demand and Supply, Elasticity. Answer: Introduction The dynamics of any business is driven by the underlying demand and supply forces related to the underlying product or service offered by the business. These dynamics are critical to business decision making and also have a significant impact on the underlying profitability of the business activity. In this backdrop, an article has been selected which summarizes how a tragedy had adverse implications for the earnings of the firm and eventually led to the downfall in shares and company valuation. This aim of the given essay is to critically discuss the article using various economic concepts related to demand and supply, elasticity and externalities so as to highlight the event through the usage of economic theory. Analysis For a theme park like Dreamworld, the target audience would be the youth especially children along with their parents and therefore the market for the theme parks would comprise of these individuals along with tourists who may come to visit such places. One of the key factors that influences the demand for these services as outlined in the selected article is the safety factor (Gal, 2014). As the theme parks tend to offer various rides and other sources of entertainment while attracting significantly large crowd, it is pivotal that necessary safety arrangements need to be made so as to prevent any mishaps. However, If such tragedy does occur as in the case of Dreamworld, then people would be reluctant to avail these services and hence demand curve would shift downwards as indicated below (Krugman. Wells, 2008). While the supply does not get altered, there is a decrease in the underlying demand which leads to a decrease in the equilibrium quantity from Q to Q1. Further, the price also experiences a downward pressure as indicated from P to P1 (Mankiw, 2014). The impact of changes in demand and supply forces on the underlying price is reflected by the price elasticity of demand for the given product or service. In determination of the price elasticity, a host of factors need to be taken into consideration. These include the availability of substitutes, the nature of the product or service (necessity or luxury), contribution of the item to the monthly budget along with the product or service type (inferior or normal) (Mankiw Taylor, 2011). The most relevant factor for the determination of price elasticity for theme park services is the nature of the service. It is apparent that service offered by theme park is not a necessity of life but rather a luxury which people can avoid for short to medium term without being affected. Besides, there are substitutes available to theme park by way of other modes of entertainment and places to visit which may be availed especially if there is a safety threat. As a result, it would be fair to conclude t hat the price elasticity for the given service would be elastic and hence the magnitude of elasticity would be greater than 1 (Arnold 2008). Also, the nature of the service would be normal as with increase in income levels, the demand would typically increase. In view of the elastic demand, it would be advisable that in order to maximize the revenue, the prices should not be increased. This is explained using the example below (Krugman Wells, 2008). Let us assume that entry price = $ 50 Current customer visits = 100,000 Existing Revenue = 50*100000 = $ 5,000,000 Assume that price elasticity = -2 Price increases to $ 60 which reflect a 20% increase in price. Corresponding change in customer visits = 20*(-2) = -40% Hence, customer visits at increased price = 100,000*(1-0.4) = 60,000 Revenue under increase price = 60000*60 = $ 3,600,000 It is evident from above that the prices should be kept lower in order to maximize the revenues. A theme park of the size of DisneyWorld tends to have both positive and negative externalities. Externalities refer to the unintended effect of the business activities of a given player or industry which may be beneficial for the society or detrimental for the same. With regards to a theme park, the positive externality is on the local economy because of the immense tourism potential generated by these world class theme parks. Additionally, incremental employment opportunities would also be generated for the local population both directly and indirectly. Further, due to higher influx of tourists in such locations, there would be an increase in the foreign exchange earned. However, a negative externality is also attached in the form of higher influx of tourists which tends to put a strain on the available city infrastructure, leads to traffic congestion and thus has an adverse impact on the life of domestic people (Gal, 2014). In order to promote the positive externality, it is requir ed that the government needs to actively promote the theme park especially amongst the tourists while providing incentives to the agents and companies providing services to tourists (Mankiw, 2014). Besides, in order to minimize the negative externality, a small fee may be levied on the tickets for the foreign tourists which would be diverted to the city administration in order to invest in periodic upgradation of the requisite infrastructure so as to minimize discomfort to the local people (Mankiw Taylor, 2011). Conclusion Based on the above, it may be concluded that security issues tend to have an adverse impact on the demand and tends to cause reduction in customer flow. Further, on the basis of the nature of services offered, it is apparent that theme park would not be categorized in essential services and thus essentially would be luxury which would imply that their demand would be elastic especially for local people. Considering the elastic demand, revenue can be maximized by keeping the price lower. Further, positive externality associated with the given theme park is on account of increased tourism and the related economic boost to the nearby region but negative externality also results in the form of higher stress on infrastructure which needs to be tackled by collecting incremental revenues from foreign tourists. References Arnold, A.R. (2008). Microeconomics (9thed.), Sydney: Cengage Learning. Gal, L. (2014), The economic impact of theme parks on regions, Retrieved on April 18, 2017 from https://aocarastirmalari.arch.metu.edu.tr/files/2014/05/AOC_ARCH714_Loredana-Gal.pdf Krugman, P. Wells, R. (2008) Microeconomics (2nded.), London: Worth Publishers. Mankiw, G.(2014) Microeconomics(6thed.), London: Worth Publishers.Mankiw, G.N. Taylor, P. (2011) Microeconomics(5thed.), Sydney: Cengage Learning.

Scaling Content Creation 11 Tips for Scaling the Quantity and Quality of Your Content

In today’s competitive online environment, many companies are struggling to produce enough content to meet consumer demand. But with the right approach, you can streamline your content marketing processes to get better results. Here, we’ll look at how to scale your content more efficiently while maintaining or even increasing quality. Free Actionable Bonus: Looking to outsource your content writing? Get the complete guide to finding, vetting, and hiring freelance writers 11 Tips for Scaling Your Content Creation 1. Develop a System Every stage of the content creation process can be scaled and economized, from brainstorming and collaborating to publishing and promotion. Every stage of the content creation process can be scaled and economized, from brainstorming and collaborating to publishing and promotion. Click To Tweet The first step to streamlining this process is creating a documented content marketing strategy that aligns with your marketing goals. If you’re not sure what should be included in the document, here are some questions to help you get started: What does your company want to achieve in the next 12 months? What are the metrics you’ll measure to monitor the results? Who is responsible for each stage of the content marketing process? Does everyone on your team have access to a brand style guide? Where are your target audience found online? Make sure everyone on your team has access to the documented strategy and is aware of their responsibilities. Holding weekly or monthly meetings will help keep everyone accountable. You can brainstorm new content ideas, identify what’s working, and discuss overall progress. 2. Use an Editorial Calendar An editorial calendar is a simple way to boost productivity. Even a basic calendar will help your team work together more efficiently, and it can be adapted to suit your growing needs. Some things to consider: Content types. Do you have a diverse range of content types to meet audience demand? Which content types do your target customers prefer? Which content types do you need more of? Pain points. What key customer pain points should you be addressing? Funnel content. Are you producing content for every stage of the customer journey? Vary the call to action. What is the intended goal or call to action for each piece of content? Major events. Have you scheduled content for major events, holidays, and seasons? 3. Choose Quality Over Quantity Scaling your content effectively doesn’t just mean producing more content. You can’t ever forget about quality. One piece of great content is going to earn more shares than three average pieces, therefore reaching more prospects. Scaling your content effectively doesn't just mean producing more content. One piece of great content is more valuable than three average pieces. Click To Tweet If you’re hoping to scale both the quantity and quality of your content, then you’ll need to look for help from expert freelance writers. Which brings us to the next the point, the power of outsourcing content creation. 4. Outsource More of Your Content Hiring in-house writers costs more than outsourcing and doesn’t always lead to higher-quality content. Outsource some or all of your content creation so you can focus on promotion and distribution. Related: Hiring In-House Writers vs. Outsourcing to an Agency vs. Hiring Freelance Writers: What’s Right for You 4. Use High-Quality Freelance Writers Hiring inexpensive writers to produce average content at a higher frequency could harm your brand. It may initially cost more to hire experienced writers, but they’ll deliver regular quality content. This is also easier to scale because you’ll save time and money elsewhere. Some writers can also double as influencers, so seek out writers with a greater social media following. Download the complete guide on finding, vetting, and hiring freelance writers 5. Use Subject Matter Experts Hiring a writer who already understands your industry will help you hit deadlines faster and avoid the need for multiple revisions. Regularly using one writer for a specific topic will also build the writer’s subject knowledge. 6. Have a Consistent Promotion Strategy Creating great content is a waste of time if you have no promotion strategy. To maximize your promotion efforts: Discover which social platforms boost content engagement. Publish social media posts at optimal times. Repost social media content multiple times. Use social sharing and email subscription buttons within the content. Submit your content to online communities. Optimize all content for search engines. Take advantage of paid advertising. Link content to related internal web pages and external domains. Leave this field empty if you're human: 7. Reuse and Repurpose Content Increase content engagement with less effort by combining or reusing content. For example: Divide. Split larger content assets into separate blog posts. Create. Create an infographic based around a blog post. Gate. Turn a series of blog posts into a gated piece of content such as an ebook. Snippet. Post a statistic or short snippet from a longer piece to social media. 8. Develop Templates Whether it’s a landing page, email newsletter, or infographic, templates save you time. Keep everything so that you can reuse the format, images, and graphics for future content pieces. 9. Find a Reliable Source for Photos Where do you find your images? Check out Pixabay, PikWizard, Unsplash, and Negative Space for access to thousands of photos that are free to use without attribution for commercial use. Note: the image for this post was taken from Unsplash. Shout out to RawPixel for the image. 10. Use Your Network Tapping into your network is another great way to improve your content marketing. Connecting with colleagues, customers, and competitors helps you source content ideas, find interesting statistics, produce user-generated content, and add authenticity to your brand. 11. Track Results There’s no point in scaling your content marketing if you don’t know what’s working. Take advantage of some of the best free and paid analytics tools to discover which content topics and formats are getting the most engagement, and build upon your strengths. There’s a Better Way†¦ While marketers have different ways of organizing their content creation processes, all content marketers face these common challenges when scaling their content creation: A limited budget for hiring writers Finding the most suitable writers for each project A lack of time to create and publish quality content Distributing content to the right channels on a regular basis Communicating with writers A content creation service can help address all of these issues. While many marketers still use Word, Excel, and email to manage their content creation process, this approach has its limitations, especially if you have a busy schedule. Alternatively, when you have a handy platform that includes an editorial calendar, collaboration tools, team management tools, file sharing tools, workflow management, and publishing tools, it makes the content marketing process much more fluid and manageable. Practical Benefits of a Content Creation Service A content creation service supports your content marketing be providing you with access to multiple tools and functions to plan, create, manage, and publish content for all kinds of content marketing assets including: Blog posts Social media posts Email newsletters and automated emails Ebooks, whitepapers, and other gated content Press releases SEO content Magazine articles Product literature Video scripts Internal marketing documents Increase Productivity A content creation service can streamline your content production, from setting up a team of writers to managing the content output. A content creation service can streamline your content production, from setting up a team of writers to managing the content output. Click To Tweet Our built-in editorial calendar is also a useful planning tool, allowing you to see an overview of all the content you have in the pipeline and any content gaps you need to fill. Remember that a complete content calendar should include a variety of content types, the target audiences, as well as who is actually writing the piece. Improve Efficiency Whatever projects you have planned in your content strategy, having the right software will save you time and effort. A content creation service helps you work more efficiently by storing all the relevant information in a single place and reducing the number of tools you rely on. Without a Content Creation Service With a Content Creation Service Finding writers Social media, job boards Built-in Hiring Social media, job boards Built-in Planning Content Spreadsheets Built-in Assigning Projects Spreadsheets Built-in Communication Email Built-in Writing Word, Google Docs Built-in Plagiarism Check Various tools Built-in Payment PayPal, check Built-in Better Collaboration If you work with other team members and various writers across multiple locations, trying to communicate via different channels soon gets frustrating; we all know how confusing it can become when you’re receiving messages from various email addresses. With the Constant Content â€Å"My Projects† tool, the whole process of communication is made easier with a centralized dashboard that helps you keep track of writers, messages, your content requests, deadlines, and more. 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As a marketer, utilizing the right platform will improve your content quality, increase productivity, and maximize efficiency. Many content marketers have come to realize the benefits of content creation services to make the content creation and distribution process run more smoothly. In today’s online climate where virtually every business is a publisher, you need to ask yourself if you can afford not to use a content creation service to get a better return on investment for your efforts. Are you look for a content creation service to support your content marketing? Get in touch with us.

The Adventures of Huckleberry Finn as a Heros Quest

The Adventures of Huckleberry Finn as a Heros Quest "Adventures of Huckleberry Finn: is a novel that illustrates the social limitations which American Civilization imposes on individual freedom (Smith.1985, p.47-49)."Huck is on a hero's quest of self-identification, and in the process, resisting the beliefs of his society. A mythic quest is what a hero is embarked upon in order to be humbled. In being so, the hero understands, have sympathy and empathy toward his fellow man. The mythic quest is divided into three main categories, the departure, initiation and the return of the hero. Within each of these stages, there are steps which the hero undergoes in order to change the hero from the person he is to the person he needs to be. To understand any particular part of the hero's quest, the entire quest must be discussed. Usually the hero is afraid to take part of the journey, refusing the call. A supernatural aid or sign is then necessary to be given to the hero, in order to make him realize that he has to embark on the journey.Hucklebe rry Finn Youth HostelThe crossing of the first threshold is when the hero metaphorically dies and is reborn as a new person or individual. The hero is then transported to his her destination, the belly of the whale.The hero takes parts in tests that are designed to test the hero's strengths and abilities, the road of trials. The hero also receives help, the meeting of the goddess, receiving encouragement to continue the quest. The hero is tempted by the temptress who tries to take the hero off course. As the hero successfully proceeds through the journey, he becomes Christ like, the Apotheosis. As the objective of the journey is achieved, the ultimate boon is obtained. The hero then becomes the master of two worlds, the one he has left...

Ethics Essay Example | Topics and Well Written Essays - 750 words - 40

Ethics - Essay Example 2. In this case scenario, a follower of moral pluralism would put into consideration various moral perspectives before deciding whether or not to help Hitler get out of the water; ultimately, the follower of moral pluralism would not help Hitler because not helping him is in conformity with many moral perspectives. On the other hand, a follower of Kantian deontology would help Hitler because failure to help him to get out of the water is tantamount to treating him not as end in itself, but rather as a mean to some end. 3. The main difference between ethics of care and other ethical theories is that, unlike other ethical theories that emphasize on application of universal principles in overcoming moral dilemmas, ethics of care advocates for consideration of the particular action committed and the circumstances under which the action was performed in determining the morality of an action. Ethics of care hold that application of universal ethical principles in solving ethical conflicts can lead to moral indifference in some circumstances. Ethics of care advocates for focus on the best way to respond in solving moral dilemmas. 4. Sartre claims that any explanation that deflects one’s complete responsibility is an example in bad faith. This is because an authentic moral agent for Sartre is a person who acts in freedom. Freedom and authenticity are key in Sartre’s ethical worldview. Freedom for Sartre means the ability for self-determination, while authenticity means the ability to be genuine in one’s actions. For Sartre, an authentic moral agent is free to genuinely make his moral decisions. Sartre’s authentic moral agent is different from Kantian ideal moral agent because, for Kant, ideal moral agent is a person who is restricted by the prevailing rules and regulations; Kant’s ideal agent is not free in his moral decisions. 5. An emotivist philosopher would lodge the following critique against the Rossian Pluralism: the Rossian

Is independence consistent with Scotland keeping the pound Essay

Is independence consistent with Scotland keeping the pound - Essay Example de â€Å"The Euro†, â€Å"A new Scottish currency† and â€Å"keeping Pound as a part of a formal sterling currency union.† The UK government argued in this regard that after independence, the economies of Scotland and rest of the UK might start to vary due to certain imperative factors encompassing the formulation along with the execution of the above-discussed policies, fluctuating interest rates and incessantly transforming financial conditions among others (Webb 2-15). It would be vital to mention that the aforementioned factors eventually erupts the question concerning whether independence is consistent with Scotland keeping the Pound. Scottish independence is not simply a subject matter of constitutional sovereignty. It can be apparently observed in this similar concern that there are certain states, particularly in Europe, which are legally sovereign but possess minimal scope towards administering themselves. In this regard, the social arrangement of Scotland represents that the political behaviour of the state has become quite converged in recent days, as compared to the earlier years. Notably, Scotland, among other European states, experienced massive deindustrialisation, owing to which the economy of the state became excessively reliant on consumer spending and on an exaggerated housing market as well. Thus, the sovereignty of Scotland emphasised augmenting public finances and endeavouring towards enhancing the ability of affording a liberal welfare state and most vitally, enriching the public services. It has been argued by the nationalists in this similar concern that Scotland, with its sovereign power, wou ld be able to manage as well as utilise the accessible resources efficiently with the incorporation of various activities that may comprise balancing revenues with international trade, coping with the fluctuations concerning interest rates and contributing extensively towards raising wealth funds (Keating 1-16). It has often been argued that Scotland is

Course assignement - Essay Example | Topics and Well Written Essays - 4500 words

Course assignement - - Essay Example In addition, mass migration may lead to epidemics of communicable diseases particularly when populations residing in areas of low disease endemicity pass through or into areas of high endemicity during the course of their migration. Examples of epidemics of malaria among refugees with low levels of acquired malaria immunity include Afghan refugees in Pakistan (1980) and Bhutanese refugees in Nepal (1992) (Noji, 1997). The primary focus of communicable disease surveillance is given to early detection of epidemics with the potential to increase rates of morbidity and mortality. One of the main problems encountered in this field is a lack of a common terminology. There has been a general push among those who work within organizations engaged in communicable disease surveillance to develop a common case definition to be used by all in order to provide the necessary consistency in reporting worldwide. There are a number of communicable disease control activities that have been developed including vector control, screening of food handlers, water supply testing, and immunization coverage all before any disease is discovered. Other activities such as screening of contact cases, community mobilization, epidemic source identification and the equipping of laboratories and reagents can be used as a means of containing disease. In all of these, training must be provided well ahead of time and implemented in a timely way among the refugees and internally displaced people’s semi-long-term settlements. Perhaps this hasn’t yet been accomplished because the issue is much more daunting than the simple statement of the problem. Case definitions are required for each health event / disease / syndrome. Contributing to the solution, WHO (World Health Organization) has developed and recommended some standard case definitions, but to be

Supporting people to express themselves

Supporting people to express themselves Discuss why it is important to support people to have a voice and express their views with confidence. How could care workers facilitate this? This essay shows why it is important to support people to have a voice and express their views with confidence. In this assignment I will use the case of Suzanne, a social worker who supports Jordan, aged 10 who lives in a foster care home (K101 DVD, The Open University, 2010), to talk about his past and to help Jordan to develop a sense of who he is, his identity and how this can help in developing his feelings of confidence and security. I will also use the cases of Mick and Owen (K101 DVD, The Open University, 2010), who were infected with HIV and will expand my answer with an overview of group support. I will also explain how care workers can facilitate this and the importance of care workers to do this. By expressing our views we are exposing ourselves to others. Our views are a mirror of our knowledge, feelings, thoughts, past or present experiences and everything else from what we are made deep inside, exposing our identity, revealing our individuality. McAdams et al states that â€Å"We are all storytellers, and we are the stories we tell† (cited by Bornat and Northedge, 2010, p.32). It is also very important that we do voice our views with confidence, some can do this independently, but some others need help. Children, who grow up in the families they are born into, usually have opportunities to find out about their parents and members of their wider family, the places in which they have lived and the reasons for any changes they have experienced. However, children who experience separation from their birth families often face obstacles when it comes to finding out about their birth families and early background. There may be gaps and painful areas in accounts of their identity, and they may have to work out ways of dealing with difficult memories and emotions (Bornat and Northedge, 2010, p.19). The case of Jordan is an example of a child who is not living with his birth parents and needs help to recover his past. Suzanne is using the â€Å"life story work† to facilitate this. Life story work is a method of working with people who for some reason are vulnerable, or who may be going through difficult or challenging life transitions (Bornat and Northedge, 2010, p.19). Life story work gives children a structured and understandable way of talking about themselves (Ryan and Walker, 2010, p.34). With her work, Suzanne is helping Jordan, to know better and talk about his past, with factual information from his files, family and carers, correcting wrong perceptions such as why he was moved from his first foster placement and the negative impression about his birth father. Reminiscing about the past is important even from early childhood. Mothers and primary carers deliberately set out to share memories and experiences, thereby helping children to build their own sense of who they are. By the time young people reach adolescence they begin to take control of the stories they tell about themselves. As they emerge from family life and make the first moves towards independent adulthood, they assemble a relatively coherent life story, made up of episodes selected for their significance in helping to define their identity (Bornat and Northedge, 2010, p.32). Suzanne also fully involved Jordan to build his life story book, using pictures, drawings and colours and effectively giving Jordan a voice and a way to express his views. Suzanne’s work is helping Jordan to establish his past, to get to know himself better, and to shape his identity with pride, confidence and security, forming an important foundation that Jordan will take into his future. Some of our experiences might have an adverse impact on our lives that affects our own identity. Some of us might find difficulty to discuss openly their identity, and need external help to build enough confidence to do so. This was similar to the cases of Mick and Owen who are haemophiliacs, and became HIV positive after receiving infected blood transfusions. Mick and Owen, who were interview by Sian Edwards, a specialised nurse, both narrate how their lives were conditioned by the stigma that their illness carried, mainly because of poor public awareness of their condition. Both Mick and Owen found it easier to hide this part of their identity and reveal it only to a restricted circle of people. Mick and Owen both explain how they were denied opportunities to speak out about their condition as Owen says â€Å"Because no-one really wanted to understand about my condition†. Sian Edwards work with Mick and Owen was not only important because it gave Mick and Owen a voice to exp ress their views on their condition, and an opportunity to discuss their true identity, but also because their experience is very useful to educate us. Greenhalgh and Hurwitz suggest that hearing how patients telling the story of their condition can provide ‘meaning, context and perspective for the patient’s predicament †¦ a possibility of developing an understanding that cannot be arrived at by any other means’ (cited by Bornat and Northedge, 2010, p.37). Mick and Owen had to fight with poor awareness and false perceptions that conditioned most of their lives. The more the public is aware about illnesses and their weight on people who suffer from such illnesses, the more patients finds it easier to open up, and discuss their views with more confidence without fear of being misjudged. The DVD activity itself started with a brief overview of Haemophilia and HIV, which improved my understanding of Mick and Owen’s condition, and the way I followed their case with empathy afterwards. Is not easy for care workers to support people to have a voice and express their views with confidence. In some cases even care workers need assistance from external sources too. A successful method is to involve a number of people who share similar experiences to discuss their feelings together in a group sessions. Professor Doel maintains that â€Å"In one-to-one work, the focus is almost entirely on what is wrong. In groups, members are often seen in a new light, with people’s strengths likely to emerge† (cited by Bornat and Barnes, 2010, p.64). People who have experienced traumatic and difficult events may find it difficult to talk about their experience. Care workers have to be very careful as people, who have experienced traumatic events in their lives, remembering the past may be very difficult and painful, and may evoke emotions that are difficult to deal with. A research by two psychologists found that ex-servicemen gained a great deal from membership of veteran associations which provided practical support as well as a safe context in which to remember dead comrades and talk about their own experiences with others who had had similar experiences (Hunt and Robbins, cited by Bornat and Northedge, 2010, p.44 45). Despite the problems that people with difficult memories face, opportunities to talk and to share feelings can be helpful. Talking in groups can help people to regain trust and feelings of shared understanding. Difficult memories become a part of identity. What seems to be important for people with disturbing memories is to be listened to and for their stories and accounts to be recognised and accepted by others (Bornat and Northedge, 2010, p.47). In conclusion, in having voice and expressing our views with confidence, our identity plays the most important part. So far I always taken for granted that everyone had their own identity, but today I learnt that some people may be insecure of their identity because they were never told who they are, others may hide their identity as they fear of being wrongly labelled and a traumatic experience can threaten or undermine people’s ability to sustain or communicate their identity. People who have poor sense of identity may feel, unsecure or uncomfortable among others and may isolate themselves in deep silence. It’s important to people to seek support, as help is available. As I pointed out above, different strategies were used by different professionals to assist people to have a voice and express their views with confidence, from individualised care to group support. Finally I believe that many of us experience episodes when our voice isn’t heard or we couldn’t express our views with confidence. We all feel the frustration and the weakness that this inability brings with, like when we pass through a moment of uncertainty, and we would appreciate even if one good listener helps in. (Word Count 1,412) References Bornat, J. and Northedge, A. (2010) ‘Unit 5: Identities and lives’, K101 ‘Block 2: Working with life experience’, Milton Keynes, The Open University Bornat, J. and Barnes, F. (2010) ‘Unit 6: Group lives’, K101 ‘Block 2: Working with life experience’, Milton Keynes, The Open University Ryan, T. and Walker, R. (2010) ‘6: Why do life story work?’, K101 Resources, Milton Keynes, The Open University McAdams, D.P., Josselson, R. and Lieblich, A. (2006) ‘Introduction’ in McAdams, D.P.,Josselson, R.and Lieblich, A. (eds) Identity and Story: Creating Self in Narrative, Washington, DC, American Psychological Association, p. 3. Greenhalgh, T. and Hurwitz, B. (1999) ‘Why study narrative?’, British Medical Journal, 318, p. 48–50. Doel,M.(2006) ‘All in the same boat’, Community Care,20–26 July, p. 34–5. Hunt, N. and Robbins, I. (2001) ‘World War II veterans, social support and veterans’ associations’, Aging and Mental Health, vol.5, no. 2, p. 175–82. TMA 03 – Part B Care Skills: Barriers to Communication – Based on Andrew Rodger’s case. PHYSICAL Andrew opts to communicate a private message to Rodger in a public place, where other people could overhear the discussion in full. This has bar Andrew from delivering sensitive information with a more sympathetic approach. Disability and impairment Roger is hard of hearing; he also seems to not recall his memories well. EMOTIONS AND FEELINGS Rodger indicates that he is an uneasy position and far from comfortable to have this conversation with Andrew. Rodger expresses these feelings by withdrawing and rejecting Andrew’s attempts to talk. (Word Count 86) TMA 03 – Part C Self-Reflective Notes Even in this occasion, I struggled to compile the essay using material from block 2, and keeping relevant to the question asked. The main difficulty was to adapt material that covered identity, past experiences, etc. and use it to answer a question about supporting people to have a voice and express their views with confidence. Found it a bit tricky. (Word Count 60) Page 1

The Crucible by Arthur Miller Essay -- The Crucible Salem Witchtrials

The Crucible by Arthur Miller The Crucible is a fictional retelling of events in American history surrounding the Salem witch trials of the seventeenth century, yet is as much a product of the time in which Arthur Miller wrote it, the early 1950s, as it is description of Puritan society. At that particular time in the 1950s, when Arthur Miller wrote the play the American Senator McCarthy who chaired the ‘House Un-American Activities Committee’ was very conscious of communism and feared its influence in America. It stopped authors’ writings being published in fear of them being socialist sympathisers. Miller was fascinated by the Salem Witch Trials and that human beings were capable of such madness. In the 1950s the audience would have seen the play as a parallel between the McCarthy trials and the Salem Trials. A 21st century audience would look at the play from the perspective of needless hysteria and accusations and would be amazed that human nature when put into these situations reacts the way it does in the play. In modern time we are able to appreciate the play without being concerned with the parallels of McCarthyism. Although my selected scene is only three-quarters way through the play it is very conclusive in the way that it shows the ability of the court to accept the condemnations of people looking for vengeance and the girls’ lies throughout the trials. The historical background to the play, although quite old still relates to human life and behaviour. It shows the willingness of human beings to blame anyone but themselves. It enforces the belief that humans are not ready to take responsibility for their actions and would rather find a scapegoat than be righteous. The key scene i... ...willing to do to get her way. Only the girls, Mary and Proctor know to what extent Abigail can manipulate a situation in her favour as well as people. Even when she appeals for help from Danforth they continue to echo her. E.g. Mary: â€Å"Mr. Danforth!† Abigail and the girls: â€Å"Mr. Danforth!† This may be because Abigail does not want Mary to tell Danforth the truth and Abigail’s plot. This therefore prevents Danforth from finding out about Abigail and her manipulation of the other girls. Mary has to show great willpower to oppose Abigail; e.g. â€Å"I have no power.† In the stage directions it shows Mary summoning all her determination from within to stand up to Abigail. In this scene we can see how powerful Miller’s characters can be. Our first impression of Abigail is accurate because she is clearly capable of sending people to death to save herself.

The Unethical Approach to Immortality

Clint Stoeck Professor Kelly History 1302 19 October 2012 HeLa: The Unethical Approach to Immortality Henrietta Lacks is, one of the greatest contributors medical science and research in the past century. Albeit, she never knew of her contribution. In fact, it took twenty years for her family to be informed about the extensive number of cells that had been produced, and that would continue to be produced, to further studies in the best medical interest of mankind. The ethics of this situation are hardly questionable and this is what â€Å"The Immortal Life of Henrietta Lacks† by Rebecca Skloot discusses.The blatant use of Henrietta Lacks’ tissue without her consent, while it was a huge benefit to the medical field and mankind, was highly unethical and the lack of consent from her and her family have led to the questioning of the moral standards of the medical field. We see Henrietta Lacks and her family as an example of the apathy that the medical field exhibits during this time towards underprivileged people and the lasting effects that it can have on society. The twentieth century was a rather confusing time for the medical field.We were always advancing and consistently on the verge of new technological capabilities. The â€Å"medical revolution† that transpired during the twentieth century began to develop some unintended side effects though. Ethics began to take a back seat to the advancement of medical research and Henrietta Lacks fell victim to these unethical practices. When she discovered â€Å"her biopsy results from the pathology lab: Epidermoid carcinoma of the cervix, Stage I† , she had the cancer removed. Henrietta was able to continue her life without a problem after the removal and thus continued her life as it was, previously to the cancer.She did not know that the cancer had essentially been harvested, not fully removed, and used to produce the largest supply of cells in existence. After Henrietta Lacks’ deat h, the use of her cells continued for years. They have been used as a medium for in vitro fertilization to polio vaccinations. One of the problems that make this situation questionable is the fact that Henrietta Lacks still died from this cancer. She was not helped but used as a genetic farm without knowing, until she expired. The other half of this situation is how Henrietta Lacks passed away which in this case, was excruciatingly painful.The doctors viewed her as a â€Å"miserable specimen† and saw no need to examine her further. After Henrietta’s death, word traveled quickly the George Gey laboratory, where her cells where originally cultured. They froze her body and used it as a template to continue their research. They began mass producing her cells in a warehouse in Tuskegee at about twenty thousand vials per day. They began to profit off the production and tell not a word of it to Henrietta’s family because they would be legally entitled to a portion of t he profits.Not only have they disgraced the body of Henrietta Lacks, they blatantly avoid telling the family about their activities after her death. In 1973, the Lacks family learned of their mothers past situation. They could not grasp the concept that the cells were not immortal but replicated millions of times over. However, it seemed to be that all the brothers, in the family, cared about was receiving a portion of the profits made off Henrietta’s cells while the sisters were more concerned about how their mothers’ medical records got into the hands of strangers.During this time, it was an upheld tenet that doctors practiced confidentiality with their patients but they were not legally obligated to do so. This moral dilemma plagued the twentieth century. Patients were only treated properly if they were high paying or highly regarded people of white ethnicity while everyone underneath them were seen as borderline guinea pigs for genetic testing. Henrietta Lacks†™ situation and death, along with her family’s treatment regarding their mother, is a microcosm to the ethics and practices of the twentieth century.People cannot be seen as guinea pigs, but as people that need treatment and help. It is the duty and responsibility of the medical field to uphold high moral and ethical standards and to maintain these standards. It appeared that, during the twentieth century, that the very people that medical field worked to help, were treated with little respect. Henrietta Lacks’ ordeal will serve as a lesson to the medical field in terms of ethics and responsibility towards their patients. ——————————————– [ 1 ]. Skloot, p. 8 [ 2 ]. Skloot, p. 75

Research Paper Essays

Research Paper Essays Research Paper Paper Research Paper Paper In 2010 the Affordable Health Care Act (ACA) was signed into law and initiated a transformation in United States health care. Every aspect of health care, including health care professions, have begun to evolve as a result of the laws passed in 2010. The nursing profession is one of the largest divisions in the healthcare workforce and requires large transformations in order to meet the goals that the United States has set forth. The Institute of Medicine (IOM) conducted a report in 2010 which laid out recommendations for health care professions in order to make the goals attainable. Transforming education, transforming practice, and transforming leadership are three areas that greatly impact the nursing profession (IOM, 2010). An increase in changes in health care require an increase in changes in education in nursing. The IOM discusses several areas that nursing education needs to improve, however, increasing the number of baccalaureate-level nurses (BSN) and changing the focus of study to community and public health care, or primary care, is one of the main goals set forth by the IOM (IOM, 2010, p.  164). The Tri-Council of nursing, made up of the American Nurses Association (ANA), American Nursing Organization of Nursing Executives, National League of Nursing (NLN) and the American Association of Colleges of Nursing (AACN), released a statement calling for 80% of the nursing profession to have their BSN by 2020 (IOM, 2010, p. 171-172). The IOM recommends elevating educational standards by removing the diploma level nursing programs and instead using the funding to focus more on BSN programs. And especially to God who gave the researchers all the strength and knowledge they need to finish this esearch work. ACKNOWLEDGEMENT The researchers would like to thank PATTS College of Aeronautics for the opportunity of having this thesis An Assessment of the 2nd year Avionics Students to their Avionics Instructors of Academic Year 2013-2014 of PATTS College of Aeronautics PATTS College of Aeronautics Statement of the Problem This study is conducted to determine Avionics Instructors teaching Skills and techniques at PATTS College of Aeronautics during the academic year 2013-2014 1st Semester. Specifically it sought to answer the following questions: How the 2nd year Avionics students assess their instructors in terms of: Techniques, methods and strategy of Avionics instructors Mastery of the subject matter Classroom management? Research Methodology This study is a form of descriptive study. It obtains to know the Avionics Instructors teaching skills and techniques by 2nd year Avionics Students of PATTS College of Aeronautics. It tells the different skills, methods and ways how to improve their teaching ways and forms. It will tackle the Avionics Instructors mastery of the subject matter, the handling and maintaining discipline in class. The researchers used this ype of study to determine the skills and methods used by the instructors in teaching Aviation Electronics. This study will also survey the Avionics Instructors. The researcners usea non rana Summary.. Conclusions Recommendations. TABLE OF CONTENTS ABSTRACT OF THE THESIS om sampling tecnnlque. LIST OF THE TABLESLIST OF FIGURES CHAPTERS 1. THE PROBLEM ANG ITS SETTINGS Introduction SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS This chapter summarizes the findings, generated conclusions and recommendations based on the analysis of the results of the Assessment of 2nd year Avionics Students o their Avionics done by the researchers. Findings The respondents of the study were composed of one-hundred five (105) 2nd year Avionics students of PATTS College of Aeronautics located in Paranaque. The study was conducted during the first semester of the school year 2013-2014. The descriptive method was applied by the researchers and designed questionnaires as their primary instrument in gathering data. The purpose of this study is to determine the teaching skills, techniques and methods used by the Avionics Instructors to deliver the lesson understandable. Based on the results gathered by he researchers in the multiple choices 1 . 1 What kind of instructor do you prefer? And out of 105 respondents the majority of respondents chose first choice and these 52% of the respondents said they want a strict instructor but can explain the lecture. 1. 2 Does your instructor give you consideration when your answer is wrong? And out of 105 respondents the majority of respondents chose the third choice which states no, but he/she explains it again so I can understand out of 100% there 47% of the respondents chose this. 1. 3 How does your instructor get the attention of the

Free Essays on Native American Religion

Through out history, historians have had the ability to pass on the knowledge of the past because of written documents and other forms of evidence that acknowledge the existence of past civilizations and cultures. When there are no written documents, whether lost or never created, it can be more difficult for historians to explain past civilizations. The Native Americans were a group that kept no written records. The information that we know today was passed down from generation to generation through oral traditions. Despite the information we have, there is much more that researchers don’t know about because a considerable amount of information has either been lost or has been impossible to obtain. But from what we already know, historians can conclude there are common characteristics that seem to be shared by all of the Native Americans. I will also include the creation myth of the Osage Indians and the afterlife beliefs of the Lakota Sioux. Although there are many points of contrast, the beliefs of Native Americans are distinguished by some common characteristics (p.54 Nigosian). Some of these characteristics are that they all seem to believe in the existence of a high god or vital force along with lesser gods and spirits and that certain individuals possess sacred power and therefore can act as intermediaries between the tribe and the deities. In the ceremonies associated with ritual and initiation, they engaged in certain traditional rites that were designed to perpetuate the smooth operation of the natural order, including human society, and they all believed that by repeating stories or by storytelling they kept the world alive (p.54 Nigosian). Therefore, the Native Americans viewed life evolving around a holy force that holds all things together, which leads to the basic goal of staying in â€Å"harmony with all natural and supernatural powers (p.62 Nigosian).† This leads me ... Free Essays on Native American Religion Free Essays on Native American Religion Through out history, historians have had the ability to pass on the knowledge of the past because of written documents and other forms of evidence that acknowledge the existence of past civilizations and cultures. When there are no written documents, whether lost or never created, it can be more difficult for historians to explain past civilizations. The Native Americans were a group that kept no written records. The information that we know today was passed down from generation to generation through oral traditions. Despite the information we have, there is much more that researchers don’t know about because a considerable amount of information has either been lost or has been impossible to obtain. But from what we already know, historians can conclude there are common characteristics that seem to be shared by all of the Native Americans. I will also include the creation myth of the Osage Indians and the afterlife beliefs of the Lakota Sioux. Although there are many points of contrast, the beliefs of Native Americans are distinguished by some common characteristics (p.54 Nigosian). Some of these characteristics are that they all seem to believe in the existence of a high god or vital force along with lesser gods and spirits and that certain individuals possess sacred power and therefore can act as intermediaries between the tribe and the deities. In the ceremonies associated with ritual and initiation, they engaged in certain traditional rites that were designed to perpetuate the smooth operation of the natural order, including human society, and they all believed that by repeating stories or by storytelling they kept the world alive (p.54 Nigosian). Therefore, the Native Americans viewed life evolving around a holy force that holds all things together, which leads to the basic goal of staying in â€Å"harmony with all natural and supernatural powers (p.62 Nigosian).† This leads me ... Free Essays on Native American Religion Native America Religion â€Å"Native Americans practice some of America’s most spiritually profound, historically resilient, and ethnically demanding religions.† Joel Martin. Many Native American stories of creation talk about how the first humans were birthed from the earth’s surface. The earth, in this instance, resembled the â€Å"mother†. The oldest tales talk about how â€Å"she† nurtured the proto humans in her womb until they were ready to emerge and become full fledged humans. Native American spirituality can affect many aspects their lives. It can affect things like what stories they can tell, what they can eat, wear, paint, marry, make love, and even design their homes. A symbolic quote used by many Hopis (a form of religion) is Our land, our religion, and our life are one. This is still used by many Hopis today. In Alaska there is a tribe called Koyukon they followed the same quote, though gave it different meaning. To them the sacred dimension of life was unlike those of the Hopis, theirs was to hunt and observe the animals. Before the elders left the underworld, it is said that they were asked what type of life they wanted to live and they chose a hard life of harvesting blue corn, and the god Masaw, taught the to do this. They lived for years, and some still do believing that this is their calling and a natural way of life. More than 210 years ago a European named John Heckewelder wrote this: â€Å"the hunter, a member of the Delaware Indian nation, shot a bear and the musket ball broke its backbone The animal fell and set up a most plaintive cry, something like that of a cougar when he is hungry. The hunter instead of giving him another shot, stood up close to the bear, and addressed him in these words â€Å"Hark ye! bear; you are a coward and no warrior as you pretend to be. Were you a warrior, you would show it by your firmness and not cry and whimper like an old woman. You know, bear, that our tri...

Survey letter Research Paper Example | Topics and Well Written Essays - 500 words

Survey letter - Research Paper Example In order to express my heartfelt gratitude, I hereby enclose a gift certificate of MacDonald’s. Please enjoy with my complements. Attached, you will find a brief questionnaire concerning your business, and a self-addressed stamped envelope. Please return the survey no later than (August 15, 2014) so that i can complete my project on time. 3. What are the average net profits of Central Coast Wines in dollars or percent of sales after computing the overhead costs such as rent, administration, and inventory? (Use more than†¦.or less than†¦.in answering). Are these profits for one owner, or do they split between two or more partners? 7. Which brand is your best selling wine, and in what average quantities does it sell, per day, per week, and per year? What level of competition does this brand stand against other competitors’ products in the market – competitive advantage? 10. What chain of distribution does the company use in getting its products to the right market? Does the distribution channel have many intermediaries? Do these intermediaries affect the utility of the product, such as in price, place, and time

Existence of God Research Paper Example | Topics and Well Written Essays - 2000 words

Existence of God - Research Paper Example Science believes only in things which can be proved with the help of experimental facts. In other words, as long as the existence of God proved beyond doubt with some kind of experiments, science may not believe in God. On the other hand, religions give more importance to beliefs rather than facts. According to religious views, science or humans have limitations in explaining the existence of God since God has more power than humans. Creations can never be superior to the creator. In short the arguments in favor and against the concept of God seem to be endless. This paper analyses the arguments in favor and against the existence of God. Arguments in favor and against the existence of God The first purported proof of the existence of God is the ontological argument. The ontological argument seeks to prove the existence of God from the laws of logic alone. It dates back to St Anselm, an eleventh century philosopher-theologian and archbishop of Canterbury, but was also used by the Fren ch philosopher Rene Descartes. It argues that once we mentally grasp the concept of God we can see that God’s non-existence is impossible. This argument, if it is successful, demonstrates the existence of a perfect being that could not possibly fail to exist (Arguments for God's Existence, 2004). One of the major arguments against God is caused by the invisible nature of God. Atheists are of the view that if God exists, he should appear in a visible form. In their opinion, the existence of invisible things without scientific proof cannot be believed. At the same time it should be noted that we believe that electrons and protons do exists and electricity is the flow of electrons. In other words, we have no problems in believing in the existence of electrons even though we never seen it. However, we can experience the effect of electron flow (electricity) in many ways. We know that a bulb may not be lighted unless the electricity flows through its filament. If we can believe in the existence of electrons, we can definitely believe in the existence of God also. Believers can experience the influence of God in many ways. It should be noted that electrons will flow only through good conductors. Objects such as wood, glass, etc like insulators may not conduct electricity. Same way God will act only through his believers. In other words, both electrons and the God need a medium for its working. In the case of electrons, the medium is conductors whereas in the case of God, the medium is believers. Bad conductors will never agree the concept of electron and same way atheists will never agree with the concept of God. When we look at the design and structure of this universe, we cannot reject the idea of a creator. It is illogical to believe that everything in this universe occurred accidently. In other words the symmetry of this universe provides ample evidences for the existence of god. If Earth were smaller, an atmosphere would be impossible, like the planet Me rcury. If Earth were larger, its atmosphere would contain free hydrogen, like Jupiter. Earth is the only known planet equipped with an atmosphere of the right mixture of gases to sustain plant, animal and human life. The Earth is located the right distance from the sun. Consider the temperature swings we encounter, roughly -30 degrees to +120 degrees. If the Earth were any further away from the sun, we would all freeze. Any closer

Consumer research Essay Example | Topics and Well Written Essays - 2000 words

Consumer research - Essay Example The researcher has found that body knowledge regarding â€Å"Confusion in Marketing† or consumer confusion regarding marketing practices has been developed in the past 30 years or more. At this point, it would be rational to think that researchers from various background and time periods have conducted research on various aspects of the topic in last 30 years. In such background, the researcher has selected two academic articles addressing two different dimensions of the topic â€Å"Confusion in Marketing† and in the next section, the essay will identify, label, compare, analyze and reflect upon methodological choices in the two academic articles in terms of design of the research, data collection method, sampling and data collection, ethical aspects of the research, criteriology issues, problems or complications regarding the research etc. Articles in Discussion In the last 20 years, the world has become more globalized; consumerism has reached its pick, technological integration has revolutionized the concept of marketing promotion, evolution of interactive social media marketing took place and many other divergent occurrences happened. Same argument holds true for the research works of academic scholars regarding the topic â€Å"Confusion in Marketing†. ... In case of Balabanis & Craven’s (1997) academic article titled as â€Å"Consumer Confusion from Own Brand Lookalikes: An Exploratory Investigation†, the research objective was to understand how lookalikes from other brands or products having similar packaging, design and graphics as of leading brands creating confusion among customers. In case of Srivastava’s (2011) academic article titled as â€Å"Understanding brand identity confusion†, research objective was â€Å"to unveil the consumer perception about Cinthol (Indian bathing soap brand) and to understand the importance of brand identity of a product and the factors influencing it† (Srivastava, 2011, p. 340). To define consumer confusion regarding lookalike, Balabanis & Craven (1997) identified five different factors may that may invoke brand confusion among customers. However, previous researchers such as Foxman, Muehling & Berger (1990) and Foxman, Berger & Cote (1992) also identified similar kind of factors that may create confusion among customers regarding marketing practices of different marketers. Namely, five factors that can invoke marketing confusion are reason behind purchase, physical state of customers, physical environs or geographical position of the purchase, previous brand experience and temporal environment or time constraints. The academic article of Balabanis & Craven (1997) also considered the cognitive biasness model of Zaichkowsky (1985) and lack of consumer knowledge Sirdeshmukh & Unnava (1992) while understanding the source of consumer confusion regarding lookalikes. As research findings, academic article of Balabanis & Craven (1997) found that consumer confusion to lookalikes were only limited

Homosexuality and Sullivan Essay Example for Free

Homosexuality and Sullivan Essay There is much controversy on the rights of same sex marriage ranging from religious viewpoints to the rights as individuals being able to obtain the same rights as heterosexual couples. In the essay â€Å"My Big Fat Straight Wedding† written by Andrew Sullivan, he asks his audience to see the option of gay marriage through the eyes of each person’s own individuality. In his essay, his language, tone, and arguments seem to speak to a specific audience letting them know change is coming and naturally as it should. He gives examples of his own same sex marriage in California and how it made him feel as an individual. Sullivan’s main point was to prove as individuals we all should have the right to marry whom we want and eventually same sex marriages will be understood and accepted. Starting with the tone of the essay you get a feeling as if Sullivan is speaking to you in a conversation, asking his audience a question. Andrew Sullivan’s first line in the essay sets the tone for the language he uses throughout the text â€Å"What if gays were straight? †(102) Sullivan challenges the reader to find absurdity in even the thought of it. Reading that line alone, I could tell that Sullivan was pro for gay marriage. The tone of the essay comes across as though it is a crime to not think of gay marriage as an individual right. There are many places were homosexuality is still uncommon and it is clear the author might be writing to a younger audience in a more diverse area. Sullivan jumps back and forth through the essay with different attitudes in his text. He provides a passage from a California ruling and then asks his audience a serious question. He sets a tone for his readers to question the government and its laws, providing evidence that the laws easily contradict itself. He then uses examples from reality television show, telling his audience that suggesting homosexuals are now more accepted because they are on T. V. How are readers supposed to take the essay serious if references to MTV’s Real World as made as evidence? What about all the small towns in America who don’t have a monthly television subscription to MTV? If Sullivan wants to the readers to question the definition of individuality and how we use the term, he definitely challenges the reader to think. The definition of ndividual alone shows contradictions in civil right laws and constitutional rights we have as Americans. In some parts of his essay does not seem serious or sincere rather seems as if his readers should know what is wrong. He mocks the laws for not giving homosexuals their own right or individuality and the essay comes off less informative and more sarcastic. Homosexuality may be normal in some states of America but he speaks to his audience as if it is accepted everywhere even though gay marriage is only legal in nine out of fifty states in the United States. Sullivan sets up a whole war of counter arguments in his tone alone, because gay marriage is still not legal everywhere in America and he makes light of the issues still at hand. While reading the essay, there seem were to questions that weren’t fully answered. Sullivan sets up a good argument through his own personal experience of marriage and the sense of comfort he found when he experienced it. There is no better argument than personal experience because no one can argue with someone’s own experience. I found his experience of marriage very sincere because if one has a sense of family you can relate on the emotions you may feel with them. Sullivan touches his audience with the relation of family and the good or bad emotions you can feel when you’re with them. He makes the reader feel empathic towards his wedding, allowing them to stand in his shoes and experience the joy you feel when you are getting married. Although the gay culture is accepted in some parts of the United States it does not answer for all the other places in the United States where it is still uncommon. Just because gay culture is now shown on television, or there are now gay soldiers it does not answer the one question he asks which is â€Å"Why don’t gay people have their own individual rights to get married? † In providing fun pop culture facts he can relate to a younger more diverse audience but it does not change the fact that marriage is not legal. He also goes on in the essay saying that the gay culture is more common in this era and suggests more people are coming out at younger ages. This reference brings out a counter argument. What about all the areas in the United States and around the world where people cannot come out because it is not accepted where they live? It contradicts his whole argument that our country is going in the right moral direction of accepting gay relationships. Are we being racist or is being gay morally wrong? Sullivan leaves his essay open for a lot of counter arguments because his essay suggests that although gay marriage laws were passed in the state he lives in; but in forty-one other st ates gay couples still cannot wed. His reference at the end of his essay, suggests that it written in the time period gay marriage was legal in California. Same sex marriages were legal in California; 5 months later Prop 8 was passed and gay marriage was illegal again. At this point where same sex marriages are not legal in California anymore, the author comes off as arrogant and too confident in his thought of America changing its thoughts of homosexuality because it marriage is not possible for the gay community in California anymore. The language in Sullivan uses comes off as accessible; it is easily read and understood. The author shows his viewpoint on homosexuality with emotional language pointing out an argument and then calling it â€Å"absurd†. With his use of certain words and phrases you can set a tone and even sense a vibe from the reader that he is emotional about the topic. In one of his arguments he says â€Å"This transformation in understanding happened organically. †(103) he leaves his essay open for argument. Saying the world â€Å"organically† suggests that America is slowly and naturally is starting to understand the gay community. Is understanding the gay community going to happen naturally? And if so why hasn’t it happened yet? The language the author uses shows his emotion towards the topic, which eventually starts asking the reader to choose sides. The essay can start to become more bias and less informative. Sullivan also uses the slang â€Å"gays† and â€Å"straights†. In using the slang his essay might be less appealing to a broader audience, because although Sullivan is gay himself, it may offend people gay or not. The tone, text, and content in which Sullivan provides his audience seems like he may have a target group maybe of college students who live in California and comfortable with the gay culture and passionate about same-sex marriages. He seems although he is just reminding his audience of their rights, as individuals and letting them know that the gay community are supposed to be considered as individuals first. It seems to miss the millions of people that are unaware the unfair injustice homosexuals may face. The essay may not touch a broader audience because still in forty one states same sex marriages is still not legal and reading this essay may just remind them of that and prove his whole essay as a false hope.

Market Environment and Structure of Automobile Industry

Market Environment and Structure of Automobile Industry 1.1. Market Environment The market environment is the combination of actors and forces that affect an organisations capability to operate its operations effectively in order to provide its products and services to its customers. (Jobber 2004) According to Jobber (2004) these forces can be classified into internal or external environment and these will act in accordance with the companys position in the market as shown in appendix A. As this analysis is about the automobile industry and companies operating within this industry are also facing these forces. Some of these factors are explored later on in this report. 1.2. Market Structure Chris Britton (2003) defines market structure as the amount of competition that exists between the rivalry organisations. According to him the market structure can be perfection competition; monopolistic competition; oligopoly; or monopoly depending on the nature of business. As the automobile industry in not mainly dominated by one single firm and in different parts of world there are different market leaders. So, in bigger picture the global automobile industry is having an oligopolistic structure where many player are there to share profit and for competition. 1.3. Brief Profile of Automobile Industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. According to Datamonitor (2009), more than 40 million cars were sold across the globe which means the market shrunk by 5.3% as compared to 2007. As Europe is biggest consumer of new cars with 42% while Asia-Pacific and America accounts for 32% and 26% respectively (Datamonitor 2009). The plunge in the consumption of new cars is caused by the recent recession and the motor crises which are widely affecting the auto industry. Meanwhile the rising fuel prices and increasing costs of raw material are another great concern for the manufacturer in order to survive in this turbulent atmosphere. Before the global crises the US market which was the biggest consumer of light vehicles was dominated by the big three GM, Chrysler and Ford, while in Europe equal competition was seen among few companies (Ford, Volkswagen, and BMW) and Asian market was mainly dominated by the Toyota. In recent years the Toyota emerged as a big threat for US companies in the international market through its hybrid technology and is giving tough competition. The Tata has launched the world cheapest car Nano in 2009, India is the focus of all major car manufacturers due to its consumption of small cars and it is also described as For small car, India is the centre of the Universe by Alan Mulally, Ford President and CEO (Business Today Sep 2009). 2.0 Looking at Company (Ford) 2.1. Company (Ford Motor ) Profile Ford Motor Company is a globally recognized company based in United States and it operates across the globe in six continents with its four brands (Ford, Mercury, Lincoln and Volvo). It operates primarily through its automotive business and secondarily through its financial services. Its automotive sector consists of manufacture, design, sale service of small vehicles and large trucks, development and spare parts. The financial services are restricted to insurance and vehicle related finance and leasing. According to auto evolution (Dec 2009) ford was the only one to survive among the three US car manufacturers without any aid or government help and not only survived but also pocketed the $1 billion net income in the third quarter of 2009. Ford is known for its innovative design and technology which is gained through its reverse engineering methodology. The chairman of Ford, Bill Ford is following a simple strategy which is, Our vision for the future is simple: We want to build great products, a strong business, and a better world. (Ford.com) 2.2. History of Company (Ford) Ford Motor Company was founded in US state Michigan in 1903 by an automotive pioneer Henry Ford which was first of its kind in the auto industry. The Model T developed in 1908 and resulted in the sales of over 15 million units. By the 1920s it has captured the 50% of the market share. After going into public in 1956, the company has reached the global market with significant success. 3.0 Macroeconomic Analysis of Ford (Pest Analysis) According to Ian Worthington (2003) organisations operates their operations in an economic environment which is shaped by these operational activities. There are number of factors that influence the decisions of a business organisation although these are not under the control of that particular organisation. These factors can be political, social, economical or technological. These factors have the wider influence on the Fords decision making as Ford is also a business organisation which operates through its auto manufacturing operations and financial operations. How these factors influence Fords strategies is discussed below: Political Aspects Ford Motor Company operates in 50 different countries so it has to fulfil the legal and safety requirements in accordance with their rules and regulations. Economic Aspects Social Aspects Technological Aspects 4.0 Micro-Environment Analysis of Ford (Swot Analysis) 4.1. Strengths to Build Upon Strong Engineering and Design Capability The one of the reason behind the success of Ford is its strong design and engineering capabilities. Ford every new depend on the success of its RD projects which are run through 50 engineering and design centre which are located in many countries across the globe. According to Datamonitor (2008) Ford launched Blind Spot Mirror in its cars in order to remove hazards and build the more traffic views for drivers. Ford also introduced the accident-assistance feature in coordination with the National Emergency Number Association (NENA) in order to improve the emergency service in the same year. This shows how technology and innovation matters at Fords in order to remain competitive in the market High Employee Productivity Ford has employed a strong work force that contributes towards the company operations in order to achieve its goals. It has recorded higher revenue per employer ($1.8m) in 2008 as compared to its rivals (GM, Toyota, Honda, and Chrysler) its 3 times more and this simply because of the training and efficiency achieved by its employees. Fords Extensive Dealers The dealer network acquired by Ford is wide spread in all parts of world especially in rural areas represents Ford through its range of products that included Ford, Mercury, Lincoln and Volvo. 4.2. Weaknesses to Overcome Poor Financial Performance Ford didnt perform very well in FY2008 as compared to 2007 and its income statement seen a decline of 15.3% (Table 4 Appendix D) which was widely due to the recession and lower revenues of Jaguar and Land Rover. The Jaguar and Land Rover was sold later that year in order to control companys financial situation and to regain the investors trust. Sluggish Performance of Company The best performing markets of the world for Ford saw a steep decline in 2008. North-America that accounts for almost half of the companys revenue saw downfall of nearly 24% according to Datamonitor (2009), other parts of world saw the same picture. Poor Cash Flows According to Datamonitor (2009) Fords cash flow declined badly endangering companys position at one stage. Although it came out of recession without the US Governments help but it shows ineffective cash management by the company. So, Ford still need to do a lot in order to gain its pre 2007 state. 4.3. Opportunities to Exploit Potential Asian Market Everybody is aware of India and Chinas importance as a developing market for small sized vehicle and it is also mentioned by Fords CEO Alan Mulally in one his interview as For small car, India is the centre of the Universe.(Business Today Sep. 2009) According to Market Watch (2009) in 2008 the Chinese new car market reached $98 billion which grew by 14% which is expected to grow to $155 billion by 2013. On the other hand India is also rising as a strong economy which means consumption of more vehicles. This is a potential opportunity for Fords to capture this part of world through its strong presence in the market and through its high class manufacturing capabilities. Hybrid, Electric and Hydrogen Vehicles The high fuel price increased the demand for fuel efficient vehicles and as everybody is switching to hybrid cars which means next few years are vital for Ford in order to cope the demands of hybrid vehicles. The worldwide demand for hybrid vehicle is 800,000 units in 2009 and is estimated to grow at 4.5 million units by 2013 (Market Watch 2009) In 2012 Ford is expecting to launch in third generation of hybrid vehicles including a plug in version (Ford.com). Also there is significant opportunity to invest in electric and hydrogen vehicles which seems to be next car after the hybrid cars. 4.4. Threats to Overcome Intense Competition Ford is having intense competition from its rivals especially Toyota which is trying to get a grip on US market. Another factor behind this competition is increasing fuel and raw material prices which are giving hard time to keep the production cost low and prices competitive Recession Although economists are saying that the recession is over but actually not for the auto industry as more people are losing jobs, revenues are getting lower and more companies look towards government help in order to survive. Ford was the only company among the big three in US that survived without the bailout but recession did affect its cash flows. 5.0 Porters Five Forces Model for Ford 5.1. Bargaining Power of Suppliers The automobile industry has a huge supply market which relies on few car makers to sell their products in order to survive in the competitive market. The key inputs required by the manufacturer are not much differentiated by the other supplier and it shows the little switching costs and wider choice of supply. This shows a little power in the hands of supplier but the only thing strengths the power of supplier is the quality of their products which give them a little edge on car manufacturers but overall, supplier holds moderate powers over their buyers. 5.2. Bargaining Power of Customers Before the recession auto crises the market was dominated by the few players and people were mainly relying on local firms mainly in the US with the choice of few, but as the international firms made their way into the global market (Toyota Honda in US) the customers start getting more choices. People dont often buy a car neither buy them in bulk which shows a little or no power in terms of bargaining and on top the strong brand names in the market even further weakens their power. There is huge potential market for new cars, although there is a little switching cost but consumers are price sensitive and brand conscious too, therefore, this results in reducing their bargaining power. There is another factor affecting their power is polypsony nature of market which means large number of buyers with little power to influence the price. All these factors show a moderate power in hand of customer. 5.3. Threat of New Entrants North-American seems to be the heaven for the big three until the arrival of Honda into US market and saw a plunge into the share of US manufacturers. Although it is still believed that to get entrance into the auto industry needs not only the large amount of capital but also the innovative engineering and technology. Due to this factor it is hard seen that a new player emerged into the market. Recent recession also gives the assurance of no more new arrival in the auto industry for a while. Even it has forced few companies to leave the business and many others to tumble. Therefore, it clearly shows the little or no threat to the existing market. 5.4. Threat of Substitutes Although there is no alternative of having your own ride but due to increasing fuel prices, job losses, and increasing car prices are forcing people to move towards the cheaper transport alternatives. Mainly used cars, public transport and somehow cycles are appearing as potential threat for the auto industry. Although these methods are less convenient but due to the recession customer are getting more and more conscious towards money saving and cutting costs. Overall, it shows the strong threat of substitute at least for time being. 5.5. Competitive Rivalry between Existing Players The auto industry is highly competitive in terms of return on investments and it is considered as an oligopoly market. In the past this competition wasnt exactly about the prices of cars but only to capture more market share through the innovative design and technology. Most of the firms tried to avoid price based competition but now its comes to the survival of business which lead towards the price war between rivals and it also resulted towards the lower profit margins. Even this competition has intensified; firms now offer longer warranties, lower interest rates and better after sale support in order to attract more customers. So, this results as the strong market competition. According to Ebsco (2009) the auto industry is occupied by small number of companies who having a battle of survival. Although there is a little threat of new entrants in the market but the competition among the existing firms is quite intensive. All the other forces are either week or moderate apart from the one (Threat of Substitutes) which can impose danger for a time being. The market has changed its shape due to the recession and many firms including GM is having a tough time and others are having a loss or less profit but there are still opportunities in the market to grow and bounce back. 6.0 Strategies 7.0 Conclusion References http://www.autoevolution.com/news/2009-auto-industry-wrap-up-14948.html#Ford http://www.ford .com business today 6 sep 2009 N Madhavan (Alan Mulally Interview) Auto Sales: Sales and Share of Total Market by Manufacturer, Wall Street Journal Markets Data Center, Nov. 3, 2008 http://bigthreeauto.procon.org/#Chart